Climbing for Kids

Logo re-design for Bay Area Wilderness Training (BAWT) Climbing for Kids initiative. BAWT takes under-served kids outdoors to build self-esteem and enjoy nature! Above is the final hand-off and below that are some initial ideas. The Blue and red logos were the original. I wanted to simplify the idea of mountaineering, modernize it and also create a logo that did not rely on color.