Sheer Strength Campaign

Sheer Strength was an exciting campaign launched in Fall 2015. Playing off of the word "sheer" as a softer typeface paired against "sheer" as a stronger typeface, dynamic tension was created. The orange dash adds a bit of character and is branded with lucy orange.

The art direction for the photography was purposely captured to highlight see-through-ness.

Work showcased are homepage slides, logo lock-up, web banners, and a lookbook.